This paper investigates the links between innovation and project performance, with a view to demonstrating the benefits that can be achieved. To provide a context within which we can focus on innovation it is worth , looking at the history of innovation briefly. Advantages of innovation in business. benefits that improve people’s lives. Maybe the reason the problem persists is because you came up with a status quo solution. The research looks at two studies that were carried out in England that looked at innovation within social housing provid-ers. Innovation is the successful exploitation of new ideas. Successful innovators work analytically on the question what should the innovation be like in order to satisfy an opportunity. When it is changed so that it works better or fulfils a different need, then there is innovation on what already exists. These innovation objectives also can benefit from a range of knowledge sources that provide the opportunity for technological advance (Klevorick et al., 1995). Innovation is a conceptual and perceptual activity. Solve impossible problems. There are many reasons why you should develop innovative thinking in the workplace: 1. Innovation is defined as adding something new to an existing product or process. It can help you solve problems, generate profit, increase your market share and edge out competitors. As a consequence, access to a greater range of knowledge sources may help firms to improve their odds of successful innovation. The paper is based on innovation case studies in the Australian construction industry undertaken in 2003. 35–36). innovation in the early phase of the Community Innovation Survey, had a baseline defini­ tion of innovation that includes “new to the firm,” hence conceptually mixing up “diffu­ sion” and “innovation” (although they do draw attention to this problem, see pp. The key words are adding and existing. The second imperative of the innovation is to go out and see, ask and hear. It offers case study evidence of the tangible, monetary benefits of innovation to businesses. Afterwards, they go out and see the customers/users and they find out what are their expectations, their values and their needs. Does your business have a problem that doesn’t seem to go away no matter how many times you try to get rid of it? 2. Innovation can deliver significant benefits. The product or process has already been created from scratch and has worked reasonably well. The Benefits of Innovation in Business. It is one of the critical skills for achieving success in any business.

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