Keep reading to learn more. However, the information sellers require in terms of best supply, the determination of prices, the range of goods or services, can be gotte via certain sources in the market. The need for a consumer to plan,price, and promote the product. Marketing forms the uniqueness of the product and the company, and sales transfer these values to customers get profit in return. Log in. This is also called the selling concept where the sole aim is sales, and not whether the product is actually required. In this article, you will learn all you need to know about the major difference between marketing and selling. We use cookies to give you the best experience possible. On the other hand, the concept of selling emphasises only on the requirements of the seller; therefore, in this process, the seller rules the market. product, price, place (physical … Define business by goods and services For everybody or the average consumer. From the stated definitions, it is quite evident that during selling, the price of the product or service and the buyer’s need are parallel and whereas during marketing, the price and the buyer’s need cross paths as the seller tries to meet the buyer’s need at a competitive price. • Marketing is a concept, a strategy that is a heady mix of many activities aimed at increasing sales while selling is the final act of buying by the end consumer at a point of sale • While the end result of both marketing and selling is same i.e. In the case of sales, the corresponding mechanisms, as we noted above, are very limited. We wish you good luck and great success in your business! Another important area of marketing is researching proposals from competing businesses, exploring the strengths and weaknesses of related products or services. Evaluation of the effectiveness of the firm's pricing policy for products or services sold on the market. Find an answer to your question Difference between selling concept and marketing concept 1. The number one thing in concept selling is it that it creates a form of communication that gets the prospects attention. Societal marketing concept goes far beyond the marketing … The efforts involved in selling concept includes promotion and persuasion, but integrated marketing efforts are used by marketing concept, which encompasses various strategies related to the marketing mix i.e. Once this understanding is clear the organisation can adapt the marketing concept. Organisations adopting the marketing concept are committed to market-focused and customer-driven philosophies. Meaning – Marketing concept is a busi­ness orientation that aims at accomplishing organisational goals by satisfying customer needs and satisfaction. In marketing, the customer creates market demand. The Marketing Concept focuses on the needs of the buyer. So firms made sure that they opened as many outlets as possible so as to distribute their products or offer their services and up to present day, some firms still use this strategy in developing and emerging markets with low labor costs. Differentiate between the marketing concept and the selling concept. The marketing concept rests on four pillars: target market, customer needs, integrated marketing and profitability. I) Production: marketing started out as a way of producing the largest quantity of good but in the most effective way possible. The firm produces the products first and then figures out ways to sell and make profits. The concept of marketing focuses firstly on the customer’s requirements, and then the means to fulfil that need is identified. Include: (l) The selling concept alms at selling what the producer has or needs and not necessarily a product or service that the buyer wants while the marketing concept aims at marketing a product or service that meets the needs of the buyer instead of what the producer has to sell. Customer value and satisfaction are no concern for the seller. So what is the big difference in concept selling verses product selling? READ ALSO: Types of diplomacy in international relations. The direction of the firm's activities related to the promotion of goods on the market and the stimulation of buying activity (in this case we are talking about active sales). Get access to this section to get all the help you need with your essay and educational goals. It is different from selling concept because it starts with the customer needs and wants, integrates marketing functions, and offers consumer satisfaction at a profit whereas selling concept is concerned only with the sales volume and the company’s needs. If you look through the prism of the marketing concept, you will understand that an enterprise should put the wishes and needs of the consumers first. Under the selling incept, a seller will try as much as possible to sell the funds of a found house simply because they are available whereas under the marketing concept, a growth fund for child education could instead be started with the same funds (ill) The selling concept employs tactics whereas the marketing concept makes use of strategies. SELLING CONCEPT VS MARKETING CONCEPT SELLING CONCEPT Inward focus on business. The selling and marketing concept are frequently confused. The marketing evolution process. The selling concept focuses on the needs of the seller while the marketing concept focuses on the needs of the buyer According to Prof. Theodore Levitt – “The difference between selling and marketing is more than semantic. In summary, the selling concept Is seller oriented and the buyers needs are the last thing on the seller’s mind whereas under product or service but at the same time satisfying their needs and wants profitably. Ask your question. The focus is on sales (profit) first and then on marketing. Marketing concept accepts the consumer as the king. There is also some similar features between marketing and sales. Marketing as we know it today isn’t the same way it was in the past. The selling concept focuses on making the sights amount of profit possible by increasing sales volume. The era of selling concept has ended and more businesses concentrate on the marketing concept. 1.It starts with factory It starts with Market. Difference between marketing & selling. Selling itself is a part of the marketing concept. On the other hand, the marketing concept starts with the customer and the seller strives to learn customer needs and wants, develops appropriate products or services to satisfy the customer. These two activities are very similar to a large extent similar though there are a few elements about each of them that differentiate them. Rajveer3919 09.01.2020 Business Studies Secondary School +13 pts. Marketing as a concept and approach is much wider than selling and is also dynamic as the focus is on the customer rather than the product. It starts with the target consumers’ needs and wants, integrates marketing functions, and offers consumer satisfaction at a profit (the key to satisfying organisati­onal goals). Study of the market for certain characteristics of consumer demands. What is prime cost and how do you calculate it? Before I explain their differences it is important to understand how they are all related - in understanding their similarities it’ll be much easier to go deeper into each and understand their differences. The Selling Concept: The Marketing Concept: 1: undertakes a large-scale selling and promotion effort: undertakes activities such as; market research, 2: The Selling Concept is suitable with unsought goods—those that buyers do not normally think of buying, such as insurance or blood donations. The work of marketing specialists is usually associated with activities like: Organization of delivery of goods or delivery of services to consumers. Marketing can be understood as a very capacious process, representing a separate area of the activities of competent specialists of an organization or a specialized firm. But a competent union of marketing and sales management gives a result which many company owners dream of. 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