People seem to gravitate towards a little more substantial P-bass neck, and a little thinner J-bass neck. TB – Since I began covering the music industry, back in about 2005 or so, I have been through several “changing of the guards,” in terms of whom I interface with at Fender. So we don’t take any of our consumers for granted, we don’t take any of the experiences for granted, and we don’t assume that just because we launch a new line, everybody’s going to high-five and adopt it. Might we see those further down the line in the Elite series, or other instruments? The "Modern C"-shaped neck sports a 9.5"-radius fingerboard that's comfortable for almost any playing style, along with 20 jumbo frets, allowing you to easily express yourself musically. With regard to the pickups, is this the first time that you have used two different types of pole piece materials? Personally, I prefer thinner frets so that I have more room to place my thick fingers when I get above the 12th fret. The way consumers work today, you have to prove it. The Mustang P/J takes advantage of the renewed increase in short-scale basses, and the Bassman 800 allows Fender to keep up with the class-D arms race among bass heads. Learn more about Fender electric basses. Fender chose this option after play-testing numerous fret setups, and they tout the ease of bending notes as one selling point. That’s not something that’s easy to do. Once again, as impressed as I was by the new instruments, a more significant change was in the air. It’s really more about being able to bring out the strengths and the character and the identity of what we feel a P-bass and a P-bass player is, and what a Jazz Bass and a Jazz Bass player is. Where the Elite is the passive/active, kind of high-performance, compound-radius type instrument, this series is a little more meat-and-potatoes. Whether you fancy a P or a J, a 4 or a 5, skinny/tall frets or no frets at all, the American Pro series has your bass. You’re all energetic and fired-up, and excited about your product line, which is not something you’d expect so much from someone who going through the motions, because their company has been doing a very similar product for so many years. But, alas, this tale has gone on for a while, already, and that chapter will come at a later date…. The new V-Mod single-coil employs two different magnet materials in the poles. In our overall effort to take a step back and think about music, in general, the best artists and musicians are really storytellers. TB – I liked your sports and music analogy. JN – Absolutely. Cons Getting a little expensive for an everyman bass. What does Andy bring to the Fender mix, to put his unique stamp on things? This is the first time on a production-level instrument that we’ve been using bone nuts. I think for us, it’s really just trying to figure out how do we get the consumer what they want. The string angle starts to pull the string up, and you get that rattling A string. The way music is recorded is different, now. We had alnico 4, 3, 2, 5, and all different kinds of combinations. You can talk about the way something sounds, or if it’s not right, or why you would want to change this or that, and he has a much more complete knowledge base. TB – One thing that stood out to me when they were doing the introductions out in Hollywood was your title Evan; CMO – Chief Marketing Officer? For example, if you look at how we marketed the Elite series and positioned it this year, versus the Offset series, they were two very different approaches based on two very different insights around how we anticipate artists and players would use the products. As mentioned above, I first noticed the new attitude at Fender starting at the 2016 Winter NAMM Show, and every interaction I have had with Fender staff since then has reinforced this feeling. Ibanez SRMD200 Mezzo & AFR4FMP Affirma Bass Guitar... Jam Origin MIDI Guitar 2 and MIDI Bass Real-Time Audio-... Fender Mustang® Bass – “The Little Horse That Kic... Adamovic Announce New Concept Bass and Moto Fukushima, Warwick Press Release – New Warwick RockBass Alien Deluxe Hybrid Thinline Models, Focusrite gifts Plug-in Collective members D16 Group’s amazing Devastor 2 multiband distortion effect, Fender Unleash the Beast – New Bass Pedals, Gloss urethane front, satin urethane back, Fender “F” lightweight, vintage-paddle keys, with fluted shaft, 4 colors; rosewood fingerboard (with Olympic White or 3-Color Sunburst finishes), Gloss urethane headstock face, satin urethane back. In my mind, Fender has never been more relevant in terms of bass amplification than right now. TB – Thanks. In addition, there was really no need to “reinvent” anything. All four of the neck options (4 and 5-string Jazz, 4 and 5-string Precision) are technically “new,” though they all find their roots in favored neck shapes of yore. Thus began a life-long love of all things bass… After writing reviews in 18 issues of Guitar World’s Bass Guitar Magazine, Tom founded Bass Gear Magazine in 2007. The new Deluxe line brings full features, iconic looks and more to a highly competitive slice of the market. Perhaps the most significant change, though, involves the pickups. So simple, and so smart! So, we started off with the ’63 P-bass neck shape; it’s nice and fat, and it’s got a nice taper on it. I believe we have a real responsibility to keep guitar vital in music and culture. Pros New pickup and hardware tweaks are a small but significant improvement. Is that a new position, or did I just miss the previous people in that role? What do Ampeg artists want for the holidays? I know [BGM staff reviewer] Vic Serbe is playing the heck out of that Elite Jazz V. Phil Maneri, our Technical Editor – who has experience with many vintage Fenders – said in his review that [the Elite Jazz V] is the best Fender he’s ever played. The USA-made Elite series are challenging the highest end of the custom-made J and P-style basses. TB – You guys are really doing a great job of putting product out there that appeals to a wide variety. In November, Fender invited members of the guitar and bass media to attend a private event in Hollywood. With his background at Disney, as well, and the breadth of products that he’s worked across, he has a tremendous amount of experience and perspective. So, those Elites are really nailing it, but then on the other end of the spectrum, what you guys are doing with the Squier brand… For the amount of money that someone can get into a very gigable, high-quality instrument, the Squier brand is fantastic. The Elite series are much more technically advanced, a more forward-leaning, high-performance line. A P-bass and a J-bass are a pretty well-known sound that “sits perfectly in the mix,” but as other instruments come in, we want to make sure that our basses are still cooperating and they’re still the bell-weather sound that’s keeping everything going. They’re a little bit slimmer, just to make that work. They’re all small things, but that combination of a bunch of small things makes a huge difference. That is the vibe that I’m feeling. Instead of a list of ingredients, it’s more like a recipe. Leading into the American Professional, the discussions that we’ve had with various artists about how they look at the innovations that Justin and his team have brought in, it’s inspiring. That way, you’re able to get that small, fast, fleet-fingered shape, but retain the stability that you want in a Jazz Bass. Fender American Professional Precision Bass review A new twist on a classic £1,509; €1,599; By Kev Sanders 12 February 2018. The Rumble series is fantastic and the Super Bassman is one of the best all-tube heads on the market right now.

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