It is an important component of the marketing program. Importance of Sales Promotion for a Company. In earlier days, sales promotion meant clearing out some old stocks or to put some extra pressure behind slow moving products. Sales promotion can be used to inform, persuade, and remind target customers about the business and its market mix. Sales promotion has proved successful in increasingly competitive markets. Sales are the lifeblood of a business—without sales there would be no business in the first place; therefore it is very important that if a business wants to succeed, it should have a sales promotion … What is Sales Promotion – Growing Importance of Sales Promotion. The sales will increase as a result and with a successful promotion like this the business will get more return on … The importance of sales promotion cannot be underestimated. CODES (10 days ago) importance of sales promotion for a Company! No business will ever need to run any promotions if there wasn’t any competition. The most important purpose that a promotion serves is that it sets a business apart from its competitors. It was totally sporadic and unplanned. Importance of sales promotion to producers. The producers can have a number of advantages through operating sales promotion plans. It was then, only a minor activity related either to advertising or to personal selling.. It is said “sales promotion spending is big and getting is bigger.” Spending on sales promotion is increasing, sometimes at the expenses of other promotion methods for sales reasons. Sales promotions are short-term incentives that are done to encourage the purchase or sale of a product or service [P.DALOK 200]. It can be a specific tool for the sales promotion …

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