Responsibility for the content of published articles rests upon the authors(s), not IEEE nor the IEEE Communications Society. Taking the idea to the limit, think off a world where multipath propagation was a controllable phenomenon rather than an imposition from nature. There has been a wave of innovation in the field of communication technology that is only going to continue over the next few years. Opinions expressed are those of the author. All Rights Reserved. - Carly Driscoll, TWIO Brand, I think the influencer and influencer agencies trend will continue to grow. They’re leveraging master data to build more complete profiles of customers’ needs, wants and preferences, and matching profiles with appropriate ads and content. It’s too soon to tell whether these meta-surfaces can be a transformational development, or merely an anecdotal re-incarnation of good old relays. 2020 feels a lot like 1970 in this regard. Coronavirus Coverage. Research has shown that trust among government is down, and more people are looking to their workplace and brands that emulate their personality and beliefs to drive change. Our prediction last year was that AI would start to roll down the hype curve, but we were wrong. Last year we discussed the promise of huge swaths of bandwidth in the frequency frontier that ranges between 100 GHz and 1 THz, along with a blend of new possibilities waiting up there, not only in terms of bit rates, but of high-resolution positioning and imaging as well. As message clutter grows across digital channels, companies need to capture and keep customer attention. Efforts are underway to design antennas based on meta-materials, say for massive MIMO, that could incorporate some of the signal processing functionalities directly on the antenna structures, and antennas based on meta-resonators that could be more compact and broadband than regular antennas. Since 2020 is an election year, local broadcast media in many markets will be increasingly saturated with political ads—and increasingly expensive. The mixture of big and small adds authenticity where corporate stagnation could reign, imbuing new life to the marketing of products that feels fresh and alive. An even more intriguing development is that of intelligent reflecting surfaces, which could be deployed in strategic locations and reflect signals on a dynamically adjustable fashion. Forbes Communications Council members share the communications and marketing trends they predict we'll see in the upcoming new year. Only time and research will tell. Broadly speaking, a metamaterial is an artificially structured material that allows controlling and influencing the flow of electromagnetic waves (or possibly of other types of waves). 20 new technology trends we will see in the 2020s. © 2020 Forbes Media LLC. As such, 5G will likely be offered by default. In many cases, the non-line-of-sight coverage is proving to be more robust than anticipated thanks to reflections, which is welcome news, not only for 5G itself, but further for the prospects of what lies beyond. With that, they expect response times from brands immediately. From emerging technologies, like 5G and SD-WAN, to M&A activity, here are the five biggest forces that will be making … OK, maybe the cell phone isn’t exactly dead but the Financial Times ran an article in October with the headline “Apple’s wearables and services drive revenue as iPhone sags”, so if not dead it is showing its old age. New communications and marketing trends are constantly popping up and evolving, changing the way we work. Below, 13 of them share the trends they predict will take over the communications and marketing industry in 2020. 5 Emerging Telecommunications Industry Trends To Watch In 2020. AI can work faster and smarter and can react 24 hours a day, 365 days a year. Submitted by ieee@bob.ma on 23 January 2020. It’s important to stay on top of the trends—and know which ones will work—so you can make sure you’re effectively reaching your audience. Clever ads, catchy taglines, vibrant visuals—marketers need to make a statement in the blink of an eye. Forbes Communications Council. #9 -- the idea of building a separate physical network for each purpose shows a fundamental failure to understand the powerful ideas behind today's Internet and the importance of a common infrastructure. Sneakers are adorned with designs from unknown artists. Let’s see where we are a year from now…. So with 2019 being the year of training at the edge of the network, we expect that 2020 will see federated learning move solidly into the handset. There has been a wave of innovation in the field of communication technology that is only going to continue over the next few years. A theme that has quietly but manifestly moved into a rather central position in the discussions on the evolution of wireless communications is that of meta-materials. The CTN Editorial Board, having just returned from the IEEE Communications Society yearly meditation and yoga retreat, is now feeling sufficiently enlightened to give you our annual list of hot topics for the communications industry. Nine Communications Technology Trends for 2020, Award for Public Service in the Field of Telecommunications, Charles Kao Award for Best Optical Communications & Networking Paper, Heinrich Hertz Award for Best Communications Letter & Wireless Communications Letter, The IEEE Communications Society & Information Theory Society Joint Paper Award, IEEE Marconi Prize Paper Award in Wireless Communications, Donald W. McLellan Meritorious Service Award, Harold Sobol Award for Exemplary Service to Meetings & Conferences, IEEE ComSoc/KICS Exemplary Global Service Award, IEEE Communications Society Carole Swaim Award for Distinguished Staff Service, Joseph LoCicero Award for Exemplary Service to Publications, Communications Systems Integration & Modeling, Internet of Things, Ad Hoc & Sensor Networks, Molecular, Biological and Multi-Scale Communications, Signal Processing and Computing for Communications, ComSoc Practices During Pandemic and Plans for Post-Pandemic, Technical Committee/Industry Community Recertification, Backhaul/Fronthaul Networking & Communications, Quantum Communications & Information Technology, Appointments to IEEE & Related Organizations, ComSoc Zoom Virtual Conference Guidelines & Timeline, Membership and Global Activities Contribution Award, Women in Communications Engineering (WICE), Guide to Proposing and Organizing Feature Topics, Best Practices and Guidelines for Magazine Editorial Team, Best Practices and Guidelines for Journals Editorial Team, IEEE ComSoc Technical Committees Newsletter. Conversion will also continue to be a priority, particularly in ways to measure ROI resulting from influencer collaborations and PR campaigns versus impressions. But either way we will call 2020 as the year that everyone got comfortable with slicing anything that moves in the telecom network. - Dana Baasiri, AIC Hotel Group, With the popularity of podcasts, audiobooks and other aural content growing alongside natural language processing and voice control, it seems likely that we'll see more audio games, interactive storytelling and other responsive, dynamic audio products and services entering the market. But we recognize that this will be a process and that it will take time (and research!). In 2019 the 3GPP standards process was all over trying to define use cases for these new, and potentially massive, applications. In a world gone mad for mobile, arguably one of the most significant digital marketing trends of 2020 is the dawn of 5G technology, or fifth generation of mobile technology. Find out if you qualify at Forbes Councils. With Instagram, Facebook and Twitch already well-placed, and LinkedIn on their heels, brands and companies will turn to live video as a more authentic way to share their story, as consumers will grow increasingly skeptical of overly-polished, corporatized videos. - Kristy Fair, Lenovo, 8. - Meghann Craig, Empower, Artificial intelligence (AI) is only going to strengthen and evolve at a breakneck pace. Submitted by alan.gatherer@… on 9 February 2020. It's all about the consumer, and the consumer not only demands, but also expects to receive relevant, personalized content at the right time and in the right place. Expert Panel, Forbes Communications Council, Communications, PR, public affairs & media relations executives from, EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation BrandVoice.

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