Academia.edu is a platform for academics to share research papers. endobj One chocolate brand in India with lots of varieties like, Excellent advertising, reach and accessibility. To make good & service available to customer firm offer take help of a number of intermediaries like agents, wholesaler, retailer, etc. %PDF-1.4 Scanned by CamScanner 3. � H � �u�E��d��* 6@@�� D2�BT�5τe[Ζ�e[Ζ�e[Ζ� ��`! We can also store it for months. Content of the Project should be handwritten The project should be handwritten and not typed and printed. Promotion of products and services includes activities that communicate availability features, merits, etc. 59 0 obj 71 0 obj Place mix includes the following variables –. P)���i���.�݊zѽ�/��>t��z��}@X�5�O_\w'����a�2~ �������"夊L �Rr'\�3�]�)��,d����2ǘ�YIJl�+�k2��{Z���J��*�׳��������7�Z��s��V�n( �U�Ix Choko-rich bay is a unique combination of dark chocolate and white chocolate filled with nuts in the center. Cadbury India Ltd. began its operation way back in 1948 by importing chocolates. 54 0 obj It is easy to buy. 0000081951 00000 n Theobromine, found in chocolate, was found to treat coughs better than codeine. Headquartered in Mclean, the company is entirely owned by the Mars family. Price mix includes the following variables –. College for his/her guidance. He is currently learning Management Studies and is in the Second Year, Made With ♥ By A Person Who Understands Your Pain, Marketing Management Project for Class 12th on Chocolate. endobj }�#�+� Milk chocolate acts as a to the brain. (]{����g�1�^�'��5>�?��_`b� 7�I�DH��2�ԓp-%�pu�.�(�4$�ɻ���3�L���5K�6���9�R�v�m��=�[���r˸��+2��T6[�\�GvD���\&o�/�o��J�V�A[���(��/"{�����,ȅ����ـ1�Ŭd�e��[�/0n��enbV��d&�1�x9�=���d���Q"�'ɟX�E>�!�����L 2�����t�oP%قO�טۙ��?B��^|��K�Anv��Y���!���&�5��ܷ�&��3�z��8� �3�b���/�;��w��xOe}令�;����A$���8�0>�5P+A4x�����BMt�8@L��\ ��eg�2�AK�ڈ޹��B7�� +z���ԋTcs�q;�Ϟ` Scanned by CamScanner 2. Required fields are marked *. Changes witnessed over the last few years on mode of packaging and it’s economic ... At this stage the students will realise the importance of the concept of marketing mix . Notify me of follow-up comments by email. ꂸA��(X&�� VЪ��V|�Z���E�UZj��Jf��� [߾����~_.�9�=��gι�! I am very thankful to my business studies teacher Ms. Deepa Saryal who helped in analyzing the application of Marketing Management. I was not interested in doing this project on Marketing Management. Evolution Of Marketing 3. It is made in the form of a liquid, paste, or a block or used as a flavoring in other food cocoa has been cultivated by many cultures for at least three millennia in Mesoamerica. <> Publication date 2017-04-01 Topics ... PDF download. Howz you hope you all doin well. <>stream Marketing has become the subject of serious concern and discussion these days. Class 12 Project for Business Studies . Hence the name Amul formed in 1946, and it is a brand managed by the cooperative body the Gujarat co-operative milk marketing federation ltd, which 3 million milk producers in Gujarat jointly own today. Marketing activities like selling, purchasing, advertising, distribution, sales promotion are all meaningless unless there is product. 58 0 obj Neat and legible Handwriting Branding and trademark gave to the product. As younger children are traditionally the key consumer group for confectionery. Physical distribution is the delivery of goods at the right time and the right place to consumers. There will enable me to cover a large area of the Market, which will help me to increase the rules of my product. ?ڍ�!����+�4���jԀ@����Ң �M�"/�A��A�s�a�>�����h�P�6��QE�3�uh[�8��B�� ��D(O&8Oޙ>�,(�~+��Gc_�M��'H���}�r���%�A� =�7�ϐ�Z����M�@c�Q�k\��h���(Z w=�-�t�l�O�%��0�mh�x �&E���Q �E7�6�݄��F\̈�`z|�ah}}I��uF��)�݃� l��Ρ`.Ï�Cp���½k�Ck�F��{O���8.���B,�-�C��o'��Dgpn§���~.��Jg�M�?��(5� Some people, when they are sad or depressed, experience a craving for chocolate. Style, shape, design, color quality, and physical features of a product. and the necessary decision regarding the four P’s of marketing. Introduction Of Marketing 2. classified into four categories popularly known as four Ps of marketing – product, price, place and promotion. Nawaf Gantare February 8, 2020 CBSE 12th Commerce, Business Studies Leave a comment. %%EOF endobj Scanned by CamScanner 4. Most Marketing organization undertakes various promotional activity and spend the sustainable amount of money on the promotion of their goods through using several tools such as advertising personal selling and sales promotions techniques (like a free discount, free samples, etc.). 0000037273 00000 n First of all, my product will be kept in the warehouse. Rich in cream brownie milk. It is a common perception that chocolate is a mood elevator. Marketing Management involves the following activities. Its a Business Studies Class XII Project based on CBSE guidelines. 52 0 obj It has been traded internationally for centuries, mostly from the underdeveloped to the developed world. In this process, Amul became the largest food brand in India and has ventured into the market overseas. While the trade and distribution in western countries is mostly organized, in India, retail outlets like paan shops and Kirana outlet accounts for the bulk of the sales and organized trade still has only an insignificant share in overall confectionery sales. Physical distribution of products is possible through the channel of distribution, which is many and varied is character. <> The price is very important as it determines the company’s profit & survival. 0000001028 00000 n First of all, my Chocolate will be packed in a plastic wrapper of good quality, then 10, 20, or 100 units of that it remains first fresh and healthy. 0000001256 00000 n This is to certify that I Sakshi Wadhwa student of class XII – C of the K. R. Mangalam World School, GK-II, New Delhi at this moment, certifies that I undertook the project as a part of CBSE curriculum. Then it will be sent by vans to Departmental stores. 0 xref It is available at a reasonable range of prices. Scanned by CamScanner 2. Not only within the national boundary, the scope of marketing has been spreading outside the national boundary. endobj The variables or elements of the marketing mix have been classified into four categories, popularly known as four P’ s of marketing viz., Product, Price, Place, and Promotion.

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