Just as Nestle shook up the sector when it bought Sohat and introduced Nestlé Pure Life, Pepsi’s launch of its global brand Aquafina in July 2015 has triggered what players call a price war. “Most water companies are seeing a reduction in water availability. Add to Cart. Tannourine Spring Mineral Water is a Lebanese company founded in the year 1978 at Tannourine mountain region, situated at 1500 meters on sea level; our sole activity is filling the natural mineral pure water. They should work on a system to recycle these bottles, like putting machines in big supermarkets where you can resell your empty glass and plastic bottles and these bottles will be processed an reused. in the country.” The top seller is the 500ml bottle, but the company is mulling entering the gallon market, which industry insiders estimate at around 25 to 30 percent of the licensed market. “Prices haven’t changed because the price is the cost of the bottle, not the water inside. Developed by beverage packaging provider Sidel, the new Matrix Combi water line has a capacity to produce 31,500 bottles every hour. Shop from a wide range of Tannourine plastic bottles with different available sizes or why not even try the new glass bottles … But if the situation continues as it is now, of ‘water as water,’ no matter where from, prices will remain stable.”. When the taps run dry, consumers are left unsure about the quality of water delivered by truck to their apartments. And what happens to the bottle ounce it is empty? Paul Cochrane is the Middle East Correspondent for International News Services. The containers have different volumes that range from 0.33Lt 0.5 Lt to 1.5 Lt to 2 Lt to 6 Lt and the returnable 19 Lt. Our new born VIA is a distinguish Glass container filled by the same valuable mineral natural water of Tannourine, in two sizes 0.33 Lt and 1 Liter. This ranges from health scares related to the lack of oversight of water companies — especially unlicensed bottlers, — to shortages in government supply. “As long as consumers can easily switch brands, and can’t tell the difference between one water brand and another, the higher the competition,” says Riwa Daou, a research analyst at Blominvest Bank. I started seeing some ads of it around Beirut today and found the above TVC on YouTube. the distribution model, and gave it out for free with Pepsi when they launched,” says Alain Tabourian, chairman and CEO of Interbrand, which owns Sannine. Other brands have also introduced glass bottles, but, SAMA HOSPITALITY VENTURES Farm-to-Table at Scale, Full interview with investment expert Romen Mathieu, Boosting the Lebanese Food Industry to Preserve and Create Jobs, Industry: Its role and perspective in Lebanon’s economic growth, Five imperatives the new government will need to tackle to create jobs, Why investing in refugees benefits host communities and the refugees’ country of origin, Lebanese poverty rates swell across income groups. What may happen is consolidation, whether or not the government clamps down on the several hundred illegal bottlers. Glass gallons are only expected to appeal to a small number of consumers due to the high costs, at LL7,500 for 15 liters, and a $15 deposit fee, compared to LL6,000 for 18.9 liters in plastic gallons, and a similar deposit. Petform produces some 70,000 bottles per hour, and Hage estimates that there are over 250,000 10 liter bottles produced in Lebanon each day. Competition is so acute that nearly every bottler had something negative to say about their competitors, ranging from illicit practices and mislabeling, to exposing plastic bottles to the sun, to burning trash during the 2015 crisis. Most water companies stated that they pay according to a metered system, but others, such as Tannourine, said the water was free. Just like Sohat did last summer, Tannourine are also launching their glass bottle and calling it “Via”. The name of the game is distribution, and moving a lot of product at a low cost,” says Tabourian. Nestlé Pure Life was accused of not being correctly licensed, but Nestlé says that both Sohat and Nestlé are licensed by the MoH under the name Société des Eaux Minerales Libanaises, under Natural Mineral Water and Drinking Water respectively. Tabourian denies this. Add to Wishlist | Add to Compare; Nestle Pure Life 0.33L,12 Bottles … JavaScript seems to be disabled in your browser. Save my name, email, and website in this browser for the next time I comment. Sannine was accused of requesting the removal of the manufacturing date on gallon bottles to not be constrained by longevity issues. This is down to distribution costs, with home delivery costing more, albeit ensuring more consumer loyalty. THE future power of the tannourine … ding to SMLC Pepsi-Cola’s Executive General Manager, Bassem Ali, Aquafina has had “strong double-digit growth” due to the “largest distribution network. “You can consider bottled water in Lebanon as a basic good. The illegal bottlers are about to cause a catastrophic disaster, as they’re drilling near the shorelines and emptying aquifers,” says Marcel Hage, chairman and CEO of Talaya. The brands have also ventured into glass bottles to … Such competition among players will continue as consumer demand continues to rise amid ongoing mistrust and mismanagement of public water sources. This is why you see different brands with the same price,” says Reine Berbery, marketing manager at Tannourine. In value terms, it averaged 6 percent growth in 2013, 10 percent in 2014, and 6 percent in 2015. That’s the answer to your demands: 000 lit a day. Today, these companies are tackling the 10 liter market, as it’s an attractive and growing market,” says Roy Hage, manager of Petform, one of the country’s top three manufacturers of consumer grade plastic bottles. I hope that Sohat, Tannourin, and all the other water companies use this system to compete with each other instead of competing over whos bottle is more elegant and pricier. “Aquafina has made it harder for everyone, as they have the distribution model, and gave it out for free with Pepsi when they launched,” says Alain Tabourian, chairman and CEO of Interbrand, which owns Sannine. This is why you see different brands with the same price,” says Reine Berbery, marketing manager at Tannourine. The Class A bottlers — established brands licensed by the Ministry of Public Health (MoH) — account for an estimated 30 percent of the market, according to industry insiders, valued at around $160 million a year. According to a 2016 Blominvest Bank report, the sector grew in volume by 2 percent in 2013 and 2014, and 5 percent in 2015. prices should go up. LBP 1,998. Other brands have also introduced glass bottles, but  only market newcomer Talaya has glass gallons, one of only three companies worldwide to do so. Some bottlers concede that they stockpile during the winter months due to shortages in the summer, and even buy water off other bottlers when supplies run low. Nor are there many products that are the same price as they were a decade ago. Tests carried out by the Lebanese Agriculture Research Institute (LARI) showed that, in March 2016 — nine months after the trash crisis started — leachate from dumpsites across the country entered the groundwater, with bacteria levels reaching 2,000 trillion per milliliter (ml) the accepted norm being less than 200 per ml. Shop from a large selection of Beverages in Beirut, Lebanon and enjoy Carrefours great prices, guaranteed … Not many consumer product segments have steady year-on-year growth regardless of the economic environment. Our spring’s capacity is very high and reaches 1000. THE future power of the tannourine springs is thus confirmed. marketing saying goes, water is life, and there is plenty of competition for consumers of bottled water. Such competition extends to imported and sparkling waters. You don’t have any alternative for drinking water, so we’ve never really been affected by the political situation, nor the economic situation,” says Merched S. Baaklini, deputy general manager of Bev Holding, producer of Rim. Because as i have noticed all Lebanese drink bottled water because the tap water isn’t clean enough. Add to Cart. Costs are high due to the cost of glass itself, imported from Europe, with the 300,000 gallons estimated to cost over $3 million.

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